The tastiest and cleanest juice
your kid will ever have.
The kid’s juice that finally stopped pretending.
For years, “fruit drink” meant water, sugar, colours,
preservatives, and a tiny cameo by fruit.
So we built something that doesn’t play that game.
Available on
Lunchbox
A clean juice that keeps
them steady, not sugar-wired.
Travel bag essential
Road trips + kids + clean juice = peace.
After-play snack time
They’re tired. Their body needs
fruit, not chemicals.
Party table
Someone has to be the
sensible one at the sugar buffet.
Weekend treats
A treat without guilt is a
rare thing. Keep thid one.
The grocery bag
Everything else is impulse.
This one is the smart pick.
Shweta, a developer who keeps life and cooking
simple, and Abhishek, a globe-trotting banker who discovered clean eating abroad, always believed real food should stay real. But everything changed when they became parents. Suddenly, every supermarket aisle felt like a test.
Every bottle they flipped told the same troubling story: Sugar, water, colour, preservative, and fruit somewhere in the middle. So instead of settling, they created what their own child needed: a clean, honest, genuinely tasty drink without shortcuts.
Co-founded by IITians, Nubu is built on science, clarity, and a simple belief: children deserve better than chemical cocktails with fruit names. What began as a solution for their home is now a safe, trustworthy juice for every family, built with intention and not additives.
Built by Parents
Who Were Done
Reading Scary Labels
Nubu is now on Swiggy Instamart.
Go on…
Click “Add to Cart” like the smart parent you are.
Frequently Asked Questions
No. None. Zero.
The long lists you see on other bottles are not part of our world.
We keep ingredients clean because children need real food, not chemical
No refined sugar at all.
Our sweetness comes from fruit and honey, not from the sugar that usually sits right after water in most kids juices.
Through proprietary technology, not preservatives.
We are engineers and are biased towards new technologies. We use proprietary clean food manufacturing that keeps the drink safe and stable without adding chemicals.
The ingredients stay real, and the product stays safe for six months.
We source our fruits from Indian farms.
Every bottle supports local farmers from Maharashtra, seasonal produce and better income for growers.
Our honey comes from certified Indian bee keepers of Maharashtra.
By choosing honey from local apiaries, we support healthy hives, sustainable practices and rural livelihoods.
